Open AccessAn Analysis Of Purchase Decisions On Customer Satisfaction Through Customer-Based Brand Equity And Product Innovation: Concequences For Air Conditioner Panasonic In Medan
Author(s) -
Bambang Suwarno
Publication year - 2022
Publication title -
international journal of science, technology and management
Language(s) - English
Resource type - Journals
ISSN - 2722-4015
DOI - 10.46729/ijstm.v3i3.515
Subject(s) - business , customer satisfaction , marketing , nonprobability sampling , purchasing , brand equity , product (mathematics) , customer equity , population , advertising , customer advocacy , service quality , service (business) , mathematics , demography , geometry , sociology