Open AccessAnalysis Of The Influence Of Product Quality, Price Perceptions, And Location Strategies And Services On Rantauprapat Clothing
Author(s) -
Ahmad Padlan Panjaitan,
Elida Florentina Sinaga Simanjorang,
Rizki Syahputra
Publication year - 2022
Publication title -
international journal of science, technology and management
Language(s) - English
Resource type - Journals
ISSN - 2722-4015
DOI - 10.46729/ijstm.v3i2.489
Subject(s) - accidental sampling , clothing , purchasing , product (mathematics) , quality (philosophy) , population , sample (material) , perception , marketing , sampling (signal processing) , service (business) , regression analysis , business , service quality , advertising , econometrics , statistics , psychology , economics , mathematics , computer science , geography , demography , sociology , telecommunications , philosophy , chemistry , archaeology , detector , geometry , epistemology , chromatography , neuroscience
This study aims to determine the effect of product quality, price perception and location and service strategies on clothing purchasing decisions at Raza Distro Rantauprapat. The population in this study were all consumers of Raza Distro Rantauprapat who had decided to buy clothes at Raza Distro. The sample used in this study was taken as many as 100 respondents using a non-probability sampling technique with an accidental sampling approach. The analytical method used is multiple linear regression analysis. The results of this study using the regression equation formed are Y = 14.054 + 0.105X1 + 0.419X2 + 0.308X3 + 0.342X4, which means that price perception has the greatest influence compared to three other independent variables such as product quality, location strategy, and service. Overall, the results of this study indicate that the variables of product quality, price perception, location, and service strategies have a positive and significant impact on clothing purchasing decisions at Raza Distro Rantauprapat.