Open AccessThe Role Of Quality, Promotion And Trust In Purchase Decisions At PT. Weedo Niaga Global
Author(s) -
Syaifullah,
Ester Hervina Sihombing,
Maya Andriani,
Sabaruddin Chaniago,
Manda Dwipayani Bhastary
Publication year - 2021
Publication title -
international journal of science, technology and management
Language(s) - English
Resource type - Journals
ISSN - 2722-4015
DOI - 10.46729/ijstm.v2i3.132
Subject(s) - promotion (chess) , marketing , purchasing , product (mathematics) , quality (philosophy) , business , descriptive statistics , mathematics , statistics , philosophy , geometry , epistemology , politics , political science , law
In this era of globalization and technology, there is a demand for changes in all areas of business in the world today. One of them is in the field of marketing. The development of the information technology system which is growing rapidly and increasingly sophisticated has made the company take advantage of the marketing and selling interests of its products. This research aims to examine the effect of product quality, promotion and trust on purchasing satisfaction at PT Weedo Niaga Global both partially and simultaneously. This study used a descriptive research design with a quantitative approach. The software used to manage and analyze this data is SPSS version 25. The sample was determined using random sampling of 115 respondents. Data collection was carried out by means of a questionnaire. Based on the results of statistical tests, it is known that the variables of product quality, promotion, trust and purchase decisions are normally distributed data, the independent variables do not occur multicollinearity and heteroscedasticity. From the results of the determination coefficient of 51.7%. The t test results show that the value of product quality is 3.239> 1.98118 with sig 0.002 1.98118 with sig 0.000 1.98118 with sig 0.004 2.69 with sig 0.000 <0.05, so simultaneously the variables of product quality, promotion and trust have a significant effect on purchasing decisions.