Open AccessThe Effect of Satisfaction on Trust, Social Identification and Loyalty Amongst International Students in Malaysian Public Universities
Author(s) -
Abdul Hakeem Alade Najimdeen,
Ismail Hussein Amzat,
Kamal J I Badrasawi
Publication year - 2021
Publication title -
al hikmah international journal of islamic studies and human sciences
Language(s) - English
Resource type - Journals
ISSN - 2637-0581
DOI - 10.46722/hkmh.4.3.21k
Subject(s) - loyalty , identification (biology) , psychology , higher education , perception , destinations , social psychology , marketing , public relations , medical education , political science , business , tourism , medicine , botany , law , biology , neuroscience
This study was conducted to examine the effects of student’s satisfaction on student’s trust, social identification, and loyalty amongst international students in Malaysian public higher institutions. It was conducted due to low research outputs on these variables among international students in Malaysia. A theoretical literature review was conducted, and an adapted survey of Student Loyalty Model was used to collect the data from four public universities in Malaysia, while regression analysis was performed to check for the effect of satisfaction on other variables. The findings showed that student’s trust, social identification, and loyalty can predict student’s satisfaction. International student satisfaction has a strong effect on trust (B=0.401), but a weak effect on social identification (B=0.220) and loyalty (B=0.131). The results indicated that the gaps in international students’ satisfaction can be minimized by improving the aspects of student loyalty and identification with the university through campus engagement and non-academic programs. The study also recommended carrying out further research within a larger population of students in public and private universities to compare their perceptions and to benefit from the experiences and successes of other international education destinations.