The institute mentor is an important link of the “New link”

The subject of the research is the activation of participation of students and young scientists of specialized universities in the youth competition of JSC “Russian Railways” “New link”. The relevance is related to the practical need to balance the support of contest participants-project authors-at all stages of the competition. The novelty and uniqueness of the offer “Institute mentor”: in the ”one-stop shop“ mode for students from specialized universities, Roszheldor University acts as an incubator of new business ideas, and the Institute Mentor as a tutor, business coach for support at the initial stage of projects. The Institute Mentor is an important link between railway applied science and branch railway education. Used analytical, marketing, and project methods, materials for general access to the tender documentation. At the initial stage of project preparation, instead of working independently on the idea, it is proposed to attach an Institute mentor to the students participating in the competition. At the same time, the greatest efficiency can be achieved if the team is formed of a student, a young scientist and a young specialist. As a result, a comprehensive project will be formed at the first stage, and teams will receive tools for effective preparation of work. This will achieve a balance-assistance not only from the organizer-mentor of JSC “Russian Railways”, but also from the curator of the University – Institute mentor. When implementing the offer, Russian Railways will receive stronger applications and more effective ideas for the successful development of the industry. The qualitative effects of implementing such a proposal can be the implementation of the priorities of the technical policy and strengthening the brand of JSC “Russian Railways” among young people, optimization of the “New link” project, and the involvement of young scientists-mentors from specialized universities in the “New link” project.