Open AccessOro de los Andes
Author(s) -
María Rosa Morán
Publication year - 2005
Publication title -
cuadernos de difusión
Language(s) - English
Resource type - Journals
eISSN - 1815-6606
pISSN - 1815-6592
DOI - 10.46631/jefas.2005.v10n18-19.11
Subject(s) - tourism , government (linguistics) , context (archaeology) , business , natural resource , competitive advantage , geography , marketing , political science , archaeology , philosophy , linguistics , law
This case study poses the problem of a mining company and their activities in the Ancash Department. Despite the vast quantity of natural and cultural resources in the region, the communities are not developed, lacking government services and access routes. In this context, the company decides to enact a program that would increase tourist activity, with the intention of generating more wealth in the region, and as a means to develop competitive advantages and a sustainable source of income and employment for the community.