Open AccessEmbalaje sin fondo
Author(s) -
Aníbal Sierralta Ríos
Publication year - 1993
Publication title -
cuadernos de difusión
Language(s) - English
Resource type - Journals
eISSN - 1815-6606
pISSN - 1815-6592
DOI - 10.46631/jefas.1993.n4.07
Subject(s) - standardization , international marketing , international standardization , international market , control (management) , quality (philosophy) , production (economics) , business , marketing , latin americans , international trade , political science , economics , management , philosophy , epistemology , law , macroeconomics
This case is aimed at international trade operators, production managers and students of Administration and Marketing; its purpose is to help them put into practice their knowledge of packaging, quality control and international marketing of tropical products, allowing them to learn the basic elements of international standardization. This is a real-life case and can be applied to any Latin American country, it highlights the importance of quality control systems and international standardization to reduce costs. In addition, even though it is not its main objective, it shows the demands of developed countries that are show in the form of technical barriers.