Embalaje sin fondo | Zendy

Aníbal Sierralta Ríos | Zendy

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Author(s) -

Aníbal Sierralta Ríos

Publication year - 1993

Publication title -

cuadernos de difusión

Language(s) - English

Resource type - Journals

eISSN - 1815-6606

pISSN - 1815-6592

DOI - 10.46631/jefas.1993.n4.07

Subject(s) - standardization , international standardization , international marketing , control (management) , quality (philosophy) , international market , business , production (economics) , marketing , international trade , computer science , economics , management , philosophy , epistemology , macroeconomics , operating system

This case is aimed at international trade operators, production managers and students of Administration and Marketing; its purpose is to help them put into practice their knowledge of packaging, quality control and international marketing of tropical products, allowing them to learn the basic elements of international standardization. This is a real-life case and can be applied to any Latin American country, it highlights the importance of quality control systems and international standardization to reduce costs. In addition, even though it is not its main objective, it shows the demands of developed countries that are show in the form of technical barriers.

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