Open AccessPODCASTS AND JOURNALISM
Author(s) -
Anka Mihajlov Prokopović
Publication year - 2021
Publication title -
media studies and applied ethics
Language(s) - English
Resource type - Journals
ISSN - 2683-5355
DOI - 10.46630/msae.2.2021.02
Subject(s) - mainstream , journalism , battle , the internet , variety (cybernetics) , pace , broadcasting (networking) , attendance , multimedia , media studies , computer science , political science , advertising , world wide web , sociology , history , business , law , computer network , archaeology , geodesy , artificial intelligence , geography
The application of new technologies in journalism contributes to the development of new forms of journalistic content. Podcasts that present content posted online and allow online users to access them whenever and however many times they want are experiencing continued success around the world (Newman, 2021). This development has also led to a variety in the content of podcasts, and the approach to topics is journalistic in some podcast series. Podcast authors can be journalists, as well as other people, Internet users and sometimes celebrities. For example, it is predicted that this year there will be a “battle for the stars” between the platforms and the media. The aim of this paper is mapping the use of podcasts in Serbia, starting, above all, from podcasts as journalism technology. A few years ago, the traditional mainstream media in Serbia tried to keep pace with the innovators in the online environment and increase attendance at their online editions. The results of this research show that the podcast develops in two ways when it comes to journalism: as part of the online media and as an individual endeavor of the author. It can be concluded that the podcast that is the individual endeavor of the author, considering that it is realized outside the media institution, is a freer form of expression and is often very popular. Finally, since the podcast technology is cheaper than radio or television broadcasting and that this broadcasting does not require the permission of the regulatory body, it is run by other companies, not just media companies.