Open AccessJOURNALISM AND COMMUNICATION STUDENTS’ PERCEPTION OF THE USE OF SOCIAL MEDIA NETWORK PLATFORMS IN HIGHER EDUCATION – INSTAGRAM-BASED CASE STUDY
Author(s) -
Jovana Trajković
Publication year - 2021
Publication title -
media studies and applied ethics
Language(s) - English
Resource type - Journals
ISSN - 2683-5355
DOI - 10.46630/msae.1.2021.04
Subject(s) - popularity , social media , higher education , journalism , social network (sociolinguistics) , public relations , field (mathematics) , process (computing) , sociology , multimedia , internet privacy , psychology , world wide web , computer science , political science , media studies , social psychology , mathematics , pure mathematics , law , operating system
The rapid development of technologies and their rapid transformation influenced changes in the world and people’s lives and the educational process evolved. Traditional methods of education are enriched with modern technologies, and digital devices become significant elements in modern education. Social network platforms are an important part of life in modern society, they are visited daily by a huge number of people using computers, tablets and smartphones. Their popularity has made them convenient for use in various fields. These platforms have been accepted as student learning support tools, which is why they are increasingly important in the field of higher education. The paper explores the use of social network platforms in higher education, with a focus on social networking services provided by Instagram. In this research, we tried to determine whether the students of journalism and communication used Instagram for educational purposes. Students (N=100) were surveyed through a printed questionnaire at the Faculty of Philosophy. The results show that most students use social networking services for educational purposes. The platform they use for this purpose is Facebook. When it comes to Instagram, most respondents have an Instagram account but do not use it in education.