Open AccessHow Social Advertising Affects the Buying Behaviour of Malaysian Consumers? Testing the Moderating Effects of Gender and Education
Author(s) -
Fazal Ur Rehman,
Bestoon Othman,
Farwida Javed,
Siddra Ijaz,
Viktor Prokop
Publication year - 2022
Publication title -
scientific papers of the university of pardubice. series d, faculty of economics and administration
Language(s) - English
Resource type - Journals
eISSN - 1804-8048
pISSN - 1211-555X
DOI - 10.46585/sp30011580
Subject(s) - clothing , advertising , credibility , context (archaeology) , psychology , entertainment , kuala lumpur , social influence , marketing , business , social psychology , political science , geography , archaeology , law