Portrayal Of Violence Against Women On Media

This study will review the role of media in portraying women and prevalence of violence in various forms like verbal, psychological, physical and symbolic against them. Technology has made media a powerful tool of communication, as well as a motivating force. Media directly or indirectly affects the minds of masses. The role of media in a society is incredible and unmatchable because the society depends on media for various reasons. This dependence on media is not only personal but social as well and it plays an important role in political, social, educational, religious and family institution at societal level. It is very much responsible for the transference of moral and social heritage from generation to generation, imposing even greater effects on the lives of ordinary citizens. Media claims to provide the masses with knowledge and information through entertainment programs. However, portrayal of violence against women on media in the form of different characters is contrary to ethical policies. Woman is an integral part of human society. She is a source of peace and contentment not only the whole family but for society on the whole. This study will explore that through entertainment; the negative feelings are induced into audience regarding violence against women, and where as mass media can play a significant role in reflecting social realities.