Open AccessRole Of Mass Media And Interpersonal Communication In Promoting Awareness About Woman Rights In Pakistan
Author(s) -
Lubna Zaheer,
Amber Mubeen
Publication year - 2016
Publication title -
pakistan journal of gender studies
Language(s) - English
Resource type - Journals
eISSN - 2663-8886
pISSN - 2072-0394
DOI - 10.46568/pjgs.v13i1.188
Subject(s) - mass media , interpersonal communication , newspaper , demographics , ethnic group , psychology , media use , social psychology , political science , sociology , media studies , law , demography
Women rights have always been a debatable issue in almost every society. Being a watchdog, media is expected to give voice to all members of the society regardless of their gender, background and ethnicity. Media can play a vigorous role to educating people about women-rights by addressing their concerns and anxieties. This study aims to investigate the role of mass media (i.e. television, newspapers and social media) and interpersonal communication in promoting awareness about woman rights in Pakistan. Using quantitative survey method with a sample of N=358, results of One-way ANOVA show comparison among various types of media. The study figured out that mass media in Pakistan especially print media, play a positive role in promoting awareness about women rights. However, the role of interpersonal communication has been found more effective as compared to new and old media. The study also expresses that demographics play significant role to attaining the awareness about women rights.