Open AccessAnalysis Of Gender Stereotypes In Movies
Author(s) -
Asma Manzoor,
Dua-e Rehma,
Samina Rauf
Publication year - 2016
Publication title -
pakistan journal of applied social sciences
Language(s) - English
Resource type - Journals
eISSN - 2663-8894
pISSN - 2409-0077
DOI - 10.46568/pjass.v4i1.298
Subject(s) - stereotype (uml) , commodity , object (grammar) , representation (politics) , institution , sociology , content analysis , psychology , gender studies , social psychology , aesthetics , social science , political science , art , computer science , artificial intelligence , law , politics , economics , market economy
Structure of the society is the arrangement of various factors on the basis of traditions and ethics, and these values are transferred from generation to generation. The most important thing is that the pattern of the society should be balanced, which is obviously not practical in our society as this trend is seen in all aspects of our life. Media is a very important institution, yet it has not portrayed women in positive manner. If we see film medium, women are represented as sex object and commodity in a stereotypical roles. This under representation of women in movies created imbalance in the society, yet it also embeds a negative and inferior image of women in people’s mind. In this study, to highlight these issues library research and content analysis is used to analyze gender stereotype in movies because women are projected and used as commodity in movies which distorts their image.