Open AccessICONIC REPRESENTATION OF BALOCH CULTURE: A SEMIOTIC ANALYSIS
Author(s) -
Mubasher Hussain,
Muhammad Amjad,
Kalsoom Bugti
Publication year - 2020
Publication title -
journal of social sciences and humanities
Language(s) - English
Resource type - Journals
eISSN - 2664-4967
pISSN - 0257-4276
DOI - 10.46568/jssh.v59i1.324
Subject(s) - semiotics , social semiotics , perspective (graphical) , semiotics of culture , representation (politics) , harmony (color) , sociology , visual semiotics , pluralism (philosophy) , linguistics , aesthetics , epistemology , anthropology , art , visual arts , philosophy , political science , politics , law
The present paper analyzes cultural attires and appearances of Marri and Bugti tribes in Balochistan to find out latent meanings attached to these artifacts. In doing so, the study uses Peirce’s framework of semiotics- an iconic perspective. The analysis has been carried out with the help of close reading (Semiotic perspective) of the cultural images and appearances. The results reveal underlying multi-meanings attached to these images and appearances. The findings reflect the richness and diversity of Marri and Bugti cultures and the invisible representational meanings of these objects. This research endeavor may be helpful to promote pluralism, harmony and enhance intercultural awareness necessary for understanding cultural diversities within and across societies. More so, future researchers can explore cultural objects and appearances of Punjabi, Sindhi, Pashtuns, Urdu speaking, and Saraiki people by applying various frameworks of semiotics.