Open AccessMarketing Strategy of a Higher Education Institution
Author(s) -
Aleksandar Grubor,
Nenad Đokić,
Nikola Milićević
Publication year - 2020
Language(s) - English
Resource type - Conference proceedings
DOI - 10.46541/978-86-7233-386-2_15
Subject(s) - marketing , marketing strategy , market segmentation , marketing management , business , marketing effectiveness , marketing research , digital marketing , marketing mix , relationship marketing , profit (economics) , return on marketing investment , quantitative marketing research , segmentation , computer science , economics , artificial intelligence , microeconomics