Open AccessThe Place of Chinese Doramas in the Russian Socio-Cultural Landscape
Author(s) -
Lixia Zhang
Publication year - 2021
Publication title -
galaktika media: žurnal media issledovanij
Language(s) - English
Resource type - Journals
ISSN - 2658-7734
DOI - 10.46539/gmd.v3i4.234
Subject(s) - china , sociocultural evolution , space (punctuation) , popular culture , advertising , geography , political science , media studies , sociology , business , anthropology , linguistics , philosophy , archaeology
The increasing interest of people around the world towards the popular cultures of China, Korea and Japan leads researchers to question how these countries influence the socio-cultural spaces of other countries through the export of their mass culture products.
This study focuses on the analysis of Chinese doramas in the Russian sociocultural space. The increasing number of online fan communities, the activity of translators and dubbers of Chinese TV series, and the widespread use of the Internet in Russia make Chinese dramas easily accessible to a wide audience. Using quantitative methods, the author of the study came to the conclusion that people in Russia are very interested in Asian cultures, and audiences of Asian TV series are growing at a tremendous rate every year. While Korean dramas remain the most popular in Russia, Chinese serials have great competitive potential against their Korean and Japanese counterparts.
This article may be useful to all researchers of mass and popular culture and television series.