Open AccessEffect of Consumers’ Immunity Consciousness on Monthly Consumption of Immunity Booster Products
Author(s) -
Swati Arora
Publication year - 2021
Publication title -
international journal of modern trends in science and technology
Language(s) - English
Resource type - Journals
ISSN - 2455-3778
DOI - 10.46501/ijmtst0709023
Subject(s) - immunity , booster (rocketry) , consumption (sociology) , consciousness , environmental health , business , medicine , psychology , immunology , engineering , immune system , sociology , social science , aerospace engineering , neuroscience
Recent times have witnessed a considerable inclination of consumers towards the ongoing trend pointing to buy immunityproducts. This trend is seen to gear up during last few years. Availability of a wide range of immunity booster products has givena lot of choices to the customers to purchase. One of the important reasons that people have started exploring health products isbecause of their belief that healthy eating habits will boost their immunity, can provide health benefits and can also protect themfrom any virus infections. An in-depth analysis has been done over a sample of 208 respondents from various age groups underworking and non-working categories to determine their awareness and inclination to buy immunity-based products. Statisticalanalysis carried out over the collected data shows that working people are more immunity conscious than the non-working peoplebecause they consume more immunity products monthly than non-working people. The amount spent by working peopletowards the purchase of immunity products is more than non-working people which proves their health consciousness.