Open AccessWatch Try on using Augmented Reality
Author(s) -
Prateek Singh and Prof. Ajay Kaushik
Publication year - 2020
Publication title -
international journal of modern trends in science and technology
Language(s) - English
Resource type - Journals
ISSN - 2455-3778
DOI - 10.46501/ijmtst061280
Subject(s) - augmented reality , inefficiency , clothing , scope (computer science) , product (mathematics) , business , sizing , computer science , marketing , advertising , economics , human–computer interaction , microeconomics , mathematics , art , geometry , archaeology , programming language , visual arts , history
In the ongoing occasions, Augmented Reality (AR) has been widely accepted as the new game changer for bigtech companies. The idea of Augmented Reality is much past than creating gaming experiences like PokemonGo. It is used to improve the experience of customers and provide excellent solutions for easily spottingmanufacturing errors. During this paper, we will assess whether AR could be used for online shopping ofFashion Accessories and the future scope of the same. According to several studies conducted, around 20% -40% of the garments sold by the online fashion retailer are returned by the customers. Out of this percentage,60% - 70% of the product returns happen due to sizing issues. Main reason to this inefficiency is wrong sizeordered by the customer – mistakenly many times. Due to which, there is huge amount of money lost by aretailer simply due to extra shipping cost for returned items (to and fro) and it also leads to customerdissatisfaction.