Open AccessTrends of Pakistani films: An analytical study of restoration of cinema
Author(s) -
Fouzia Naz,
Sadia Mehmood
Publication year - 2017
Publication title -
journal of history and social sciences/the journal of history and social sciences
Language(s) - English
Resource type - Journals
eISSN - 2305-0187
pISSN - 2221-6804
DOI - 10.46422/jhss.v8i2.71
Subject(s) - movie theater , media studies , film industry , sociology , mass media , aesthetics , advertising , visual arts , social science , art , business
People prefer to go to the cinema as compared to theaters because of its way of execution and performance. Background music, sound effects, lights, direction attract people, and its demonstrations relate people to their lives. It is true that films have a unique and powerful connection between human behavior and societal culture. Pakistani film industry faced the downfall and now it is doing its best to make the films on international standards. In this research article, the background of Pakistani cinema and causes of downfall will be discussed. The main idea of this research article is to identify and study the development of Pakistani film industry. Qualitative and quantitative data collection will be used as the research method of this research. This research article helps in observing different mass media theory based on Pakistani cinema. Moreover, it will be explained what filmmakers critiques and people say regarding revival or restoration.