Open AccessAnalisis SWOT Sebagai Strategi Meningkatkan Daya Saing
Author(s) -
Mashuri Mashuri,
Dwi Nurjannah
Publication year - 2020
Publication title -
jurnal perbankan syariah
Language(s) - English
Resource type - Journals
eISSN - 2721-7094
pISSN - 2721-6241
DOI - 10.46367/jps.v1i1.205
Subject(s) - swot analysis , business , context analysis , strategic business unit , business administration , descriptive statistics , research method , unit (ring theory) , marketing , process management , mathematics , statistics , linguistics , philosophy , mathematics education , government (linguistics)
This research aims to find out how the SWOT analysis as a strategy to improve competitiveness and obstacles in the Bank of Riau Kepri, Pekanbaru Business Unit. The research method used is quantitative descriptive method. The SWOT analysis used is descriptive analysis methods, SWOT matrix and SWOT diagram analysis. Data collection techniques in this study were interviews, questionnaires and literature. The results of this study are the SWOT analysis as a strategy to increase competitiveness needs to be evaluated again so that the formation of good performance from within and from outside the Bank of Riau Kepri, Pekanbaru Sharia Business Unit in advancing these banks throughout Province of Riau and Riau Islands.