Open AccessPeran Ambidexterity Organisasi Sebagai Variabel Intervening Dalam Meningkatkan Kinerja Pemasaran UMKM Di Masa Covid-19
Author(s) -
Wendi Nurwendi,
Didit Haryadi
Publication year - 2022
Publication title -
iqtishaduna: jurnal ilmiah ekonomi kita/iqtishaduna : jurnal ilmiah ekonomi kita
Language(s) - Italian
Resource type - Journals
eISSN - 2684-8228
pISSN - 2303-3568
DOI - 10.46367/iqtishaduna.v11i1.513
Subject(s) - ambidexterity , business , market orientation , product (mathematics) , nonprobability sampling , structural equation modeling , marketing , business administration , product innovation , new product development , population , knowledge management , computer science , mathematics , geometry , demography , machine learning , sociology