Open AccessCREATING A STRONG BRAND POSITIONING
Author(s) -
Галина Миколаївна Тарасюк,
Olha Kovalchuk
Publication year - 2021
Publication title -
european journal of economics and management
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2533-4808
pISSN - 2533-4794
DOI - 10.46340/eujem.2021.7.1.16
Subject(s) - marketing , portfolio , business , competitor analysis , brand equity , brand management , product (mathematics) , brand extension , brand awareness , new product development , geometry , mathematics , finance
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