Open AccessPELATIHAN MANAJEMEN USAHA UNTUK MENIGKATKAN DAYA SAING KEPADA PARA PELAKU USAHA INDUSTRI KECIL DAN MENENGAH (UMKM) RANGINING DI DESA KADU GADUNG KECAMATAN CIPEUCANG KABUPATEN PANDEGLANG
Author(s) -
Suhandi Suhandi,
Iqbal Iqbal,
Siti Fatonah,
Siti Afifah,
Linda Juliani Hidayat,
Ira Fitriana Sari
Publication year - 2021
Publication title -
jurnal abdimas bina bangsa
Language(s) - English
Resource type - Journals
eISSN - 2722-9394
pISSN - 2722-936X
DOI - 10.46306/jabb.v2i2.129
Subject(s) - business , product (mathematics) , business administration , scale (ratio) , product marketing , operations management , marketing , engineering , marketing strategy , geography , cartography , mathematics , geometry
AbstracThe majority of the residents of Kadu Gadung Village are farmers and rangining business actors, but their management is still simple and not managed systematically and well planned, so that they cannot provide maximum results. The purpose of this training is to increase competitiveness for industrial business actors small and medium scale rangining towards independent small industries. The implementation method is through: seminars for delivering material, discussions, practices, mentoring, monitoring and evaluation. The results of this training show that not all small and medium rangining industrial business actors in Kadu Gadung Village, which has not yet taken care of distribution permits, halal certificates, produces product innovations and online marketing, due to limited funds and human resources