Open AccessMcLuhanian Perspective of Facebook
Author(s) -
Areen Fawwaz Aldardasawi
Publication year - 2017
Publication title -
research in social sciences and technology
Language(s) - English
Resource type - Journals
ISSN - 2468-6891
DOI - 10.46303/ressat.02.02.3
Subject(s) - perspective (graphical) , salient , popular culture , social media , sociology , virtual world , internet privacy , media studies , advertising , computer science , world wide web , political science , business , art , visual arts , law , human–computer interaction
As we live in the epoch of popular culture, it is very important to understand it and study its dimensions as well as their influences upon society. Technology is a very salient manifestation of popular culture that has brought substantial changes to the world. Thus, we have to be aware of the effects and the potential effects that technology may have upon us. One type of technology is Facebook which is the most popular social network website in terms of the number of members and visitors. As a virtual society, Facebook is growing more and more popular day by day. In this article, Facebook, as a technological medium, is going to be measured and explained according to Marshall McLuhan's perspective of media and technology. Therefore, we will try to explain, in McLuhan's words, how Facebook is considered a "message" as well as a "cool" or "hot" medium. In addition, there will be an attempt to discerning the reasons why people are very attached to such a virtual social life