Open AccessUser Behavior Identification and Personalized Recommendation Based on Web Data Mining
Author(s) -
Wang Ya
Publication year - 2021
Publication title -
international journal of circuits, systems and signal processing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.156
H-Index - 13
ISSN - 1998-4464
DOI - 10.46300/9106.2021.15.72
Subject(s) - computer science , identification (biology) , data mining , process (computing) , web mining , recommender system , quality (philosophy) , web service , information retrieval , world wide web , philosophy , botany , epistemology , biology , operating system
A good understanding of user behavior and consumption preferences can provide support for website operators to improve their service quality. However, the existing personalized recommendation systems generally have problems such as low Web data mining efficiency, low degree of automated recommendation, and low durability. Targeting at these unsolved issues, this paper mainly carries out the following works: Firstly, the authors established a user behavior identification and personalized recommendation model based on Web data mining, it gave the user behavior analysis process based on Web data mining, improved the traditional k-means algorithm, and gave the detailed execution steps of the improved algorithm; moreover, it also elaborated on the K nearest neighbor model based on user scoring information, the score matrix decomposition method, and the personalized recommendation method for network users. At last, experimental results verified the effectiveness of the constructed model.