Open AccessSTORM THE HEAVENS OR SOME CHARACTERISTICS OF POLITICAL DISCOURSE OF THE NEW SPANISH PARTY PODEMOS
Author(s) -
Еlena Astakhova
Publication year - 2016
Publication title -
iberoamerikanskie tetradi
Language(s) - English
Resource type - Journals
eISSN - 2658-5219
pISSN - 2409-3416
DOI - 10.46272/2409-3416-2016-1-21-28
Subject(s) - ideology , appeal , politics , proclamation , rhetorical question , political science , power (physics) , field (mathematics) , consciousness , political economy , sociology , media studies , law , linguistics , epistemology , philosophy , physics , mathematics , quantum mechanics , pure mathematics
The report analyzes the features of political discourse, rhetorical techniques and marketing methods of the Spanish party Podemos , which in a short period of existence in the political arena of the country - little more than a year and a half after the official proclamation - has managed to achieve significant progress in the electoral field. Aims to win power, the party’s ideology appeal to the Spanish citizens , using simple , accessible and emotionally meaningful slogans , building on the achievements of cognitive psychology and linguistics. Attaches great importance to the effects on the public consciousness with the help of words and metaphors.