Open AccessMediating role of corporate reputation in the relationship between corporate social responsibility and repurchase intention: A case study of McDonald's fast food restaurant chain
Author(s) -
Nguyễn Minh Hà,
Le Quoc Phong,
Tran Kiem Viet Thang,
Huynh Luong Tam,
Tran Hai Dang,
Nguyen Thi Mai Hoa
Publication year - 2022
Publication title -
ho chi minh city open university journal of science- economics and business administration
Language(s) - English
Resource type - Journals
ISSN - 2734-9586
DOI - 10.46223/hcmcoujs.econ.en.13.2.2259.2023
Subject(s) - corporate social responsibility , reputation , business , marketing , qualitative research , scale (ratio) , quantitative research , qualitative property , advertising , public relations , sociology , political science , social science , physics , quantum mechanics , machine learning , anthropology , computer science