Open AccessCSR Communication: The Use of Internet-Based Tools
Author(s) -
Alessia D’Andrea,
Lucia Pizzichini,
Stefano Marasca,
Gian Luca Gregori
Publication year - 2019
Publication title -
symphonya
Language(s) - English
Resource type - Journals
eISSN - 1593-0319
pISSN - 1593-0300
DOI - 10.4468/2019.2.05dandrea.pizzichini.marasca.gregori
Subject(s) - the internet , business , sustainability , corporate social responsibility , information and communications technology , knowledge management , public relations , index (typography) , internet privacy , world wide web , computer science , political science , ecology , biology
Corporate communication plays an important role in establishing and maintaining transparent and open dialogues with different stakeholders to foster ethical and socially responsible actions. The advent of the internet not only reorganized the way in which companies collect information, but also redefined stakeholders’ expectations. This paper investigates the potential of internet-based communication tools to disclose CSR topics. The study analyses the extent to which the Dow Jones Sustainability Index companies are using the internet-based tools to foster one-way and two-way communications and, so, to develop a dialogue with stakeholders. The research suggests a prevalence of one-way communication through internet-based tools but, at the same time, a large dissemination of social network channels.