Open Access“Sharing Beauty With All”: Sustainability According to L’Oréal Italia
Author(s) -
Filippo De Caterina
Publication year - 2019
Publication title -
symphonya
Language(s) - English
Resource type - Journals
eISSN - 1593-0319
pISSN - 1593-0300
DOI - 10.4468/2019.1.05decaterina
Subject(s) - sustainability , beauty , ecological footprint , order (exchange) , sustainable consumption , business , identity (music) , production (economics) , consumption (sociology) , element (criminal law) , sociology , political science , economics , ecology , social science , aesthetics , art , macroeconomics , finance , law , biology
The article highlights the close connection between L’Oréal’s economic success and the fulfilment of its role as a social and environmentally-friendly player. Sustainability has become a strong and constant element in L’Oréal’s identity since the launch of the “Sharing Beauty With All” (SBWA) project. This is a formalised “system” of choices, green policies and socially responsible initiatives resting on four pillars: innovation, production, living and sustainable development. L’Oréal’s approach to sustainability also involves educating employees, collaborators and consumers in order to disseminate a new way of thinking of products and their consumption: the company aims to increase its cultural footprint, while it endeavours to reduce its environmental one.