Open AccessCultural experiences in virtual environments: the drivers of satisfaction
Author(s) -
Nicola Bellini,
Massimo Bergamasco,
Rémi Brehonnet,
Marcello Carrozzino,
Joëlle Lagier
Publication year - 2018
Publication title -
symphonya
Language(s) - English
Resource type - Journals
eISSN - 1593-0319
pISSN - 1593-0300
DOI - 10.4468/2018.02.06
Subject(s) - immersion (mathematics) , social relation , psychology , virtual reality , knowledge management , sociology , computer science , social psychology , human–computer interaction , mathematics , pure mathematics
This article presents the results of an interdisciplinary research work on the emergence and impact of virtual technologies on the valorization of cultural experience. After reviewing the literature on immersive museography and the concepts of immersion, interaction and social interaction within a cultural experience, we focus our analysis on the drivers of the users’ satisfaction through a three-step research path. Firstly, we realized a preliminary qualitative overview of users’ reactions to virtual environments in a series of selected cultural experiences. Secondly, we designed a model focusing on immersion and social interaction as the two potentially critical drivers of satisfaction. Thirdly, we realized a quantitative study of a project concerning an intangible cultural asset. The results of this study give evidence to the link between immersion and emotion and emphasize the essential mediating role of social interaction. These conclusions are consistent with present technological and market trends, concerning the integration of virtual reality and social networks.