Open AccessTrends in Strategic Consulting in the Face of Globalization
Author(s) -
Giorgio Rossi Cairo
Publication year - 2007
Publication title -
symphonya
Language(s) - English
Resource type - Journals
eISSN - 1593-0319
pISSN - 1593-0300
DOI - 10.4468/2007.1.02rossicairo
Subject(s) - globalization , excellence , business , competitive advantage , marketing , context (archaeology) , face (sociological concept) , industrial organization , market economy , economics , political science , paleontology , social science , sociology , law , biology
The competitive context in which companies operate has changed with increasing globalization which continues to have an impact.The market-driven companies, with a superior ability to understand the markets and attract and retain its high-value customers, must take account of the stepping up of competitive pressure.In this competitive context, strategic consulting companies have an even more important role to play, because they can contribute a constant stimulus towards change and the search for excellence