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Jerry Wind | Zendy; Vijay Mahajan | Zendy

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Author(s) -

Jerry Wind,

Vijay Mahajan

Publication year - 2002

Publication title -

symphonya emerging issues in management

Language(s) - English

Resource type - Journals

eISSN - 1593-0319

pISSN - 1593-0300

DOI - 10.4468/2002.1.04wind.mahajan

Subject(s) - transparency (behavior) , core (optical fiber) , common value auction , digital marketing , business , marketing , commerce , advertising , economics , microeconomics , computer science , telecommunications , computer security

The digital revolution has shaken marketing to its core with consumers being offered greater price transparency and often even the chance to dictate the price. What does pricing mean in a world in which customers propose their own prices (as at priceline.com) or buyers and sellers haggle independently in auctions (as at e-Bay)? The most significant changes in the digital marketing show the emergence of 'cyber consumers', the cyber business-to-business world and the changing reality of an increasingly complex, dynamic and global markets

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