Open AccessSituation of British women’s magazines during the COVID-19 pandemic
Author(s) -
Weronika Sałek,
AUTHOR_ID
Publication year - 2021
Publication title -
media, biznes, kultura
Language(s) - English
Resource type - Journals
eISSN - 2544-2554
pISSN - 2451-1986
DOI - 10.4467/25442554.mbk.21.019.15160
Subject(s) - audience measurement , publishing , covid-19 , popularity , digitization , pandemic , toll , advertising , print media , death toll , political science , media studies , history , business , newspaper , sociology , engineering , medicine , law , telecommunications , demography , disease , pathology , immunology , virology , outbreak , infectious disease (medical specialty)
The women’s magazine segment in the UK accounts for a significant part of the publishing market and has the highest readership in the country. Despite its popularity, women’s press faces many problems caused by the expansion of new types of media. Media researchers and insiders report about a crisis and stagnation of this publishing branch. The COVID-19 pandemic, which began in early 2020, has compounded problems within the women’s press market, but also accelerated the development of existing trends. Moreover, it has sped up the digitization of previously printed content. The COVID crisis has also taken its toll on the organization of editorial work. Under current restrictions related to COVID, magazines which previously were not as popular, have come to the fore – periodicals on cooking.