Open AccessJak przekonać niezdecydowanych – komunikacja z osobami starszymi a postawy wobec szczepień przeciw COVID-19
Author(s) -
Katarzyna Bałandynowicz-Panfil
Publication year - 2021
Publication title -
media, biznes, kultura
Language(s) - English
Resource type - Journals
eISSN - 2544-2554
pISSN - 2451-1986
DOI - 10.4467/25442554.mbk.21.010.13976
Subject(s) - government (linguistics) , vaccination , public relations , business , psychological resilience , population , covid-19 , pandemic , resilience (materials science) , political science , economic growth , medicine , psychology , environmental health , economics , social psychology , philosophy , linguistics , physics , disease , pathology , infectious disease (medical specialty) , immunology , thermodynamics
How to convince the undecided – communication with the elderly and attitudes towards vaccination COVID-19The pandemic has had its toll on the socio-economic life of most people. Governments and international organizations face new challenges in a situation of uncertainty. The next step in the fight against the threat of COVID-19 is the mass vaccination procedure. Social campaigns are designed to encourage as many people as possible to join the vaccination plan Achieving population resilience requires a significant commitment of organizational, financial and communication resources. Older people constitute a priority group in the vaccination system in Poland. However, despite the measures taken, there remains a significant share of seniors who remain reluctant to vaccination. The government is taking further pro-turnout measures targeted at the elderly. The shortcomings of the existing strategies should be eliminated for the benefit of society. This article is an attempt to summarize the research conducted so far in the field of the needs and possibilities of communication with the elderly, attitudes towards vaccinations and sources of influence on making purchasing decisions of seniors.