Open AccessObraz weganizmu i wegetarianizmu w serwisie YouTube z perspektywy nauk o mediach
Author(s) -
Barbara Cyrek
Publication year - 2021
Publication title -
media, biznes, kultura
Language(s) - English
Resource type - Journals
eISSN - 2544-2554
pISSN - 2451-1986
DOI - 10.4467/25442554.mbk.21.009.13975
Subject(s) - perspective (graphical) , media studies , sociology , art , visual arts
The image of veganism and vegetarianism on YouTube from the perspective of media studiesThe aim of the article is to characterize the image of veganism and vegetarianism emerging from the most popular videos dealing with these issues, published on the Polish version of YouTube, as well as to indicate the role of the search engine in creating this image. The analysis covered a multi-hour video material, which consists of several dozen films suggested by YouTube in the search results for the slogans “veganism”, “vegan diet”, “vegetarianism” and “vegetarian diet”.