Open AccessWykorzystanie Twittera w kampanii wyborczej Donalda Trumpa
Author(s) -
Anna Kalinowska-Żeleźnik
Publication year - 2020
Publication title -
media, biznes, kultura
Language(s) - English
Resource type - Journals
eISSN - 2544-2554
pISSN - 2451-1986
DOI - 10.4467/25442554.mbk.20.017.13181
Subject(s) - presidential system , desk , presidential election , political science , presidential campaign , social media , media studies , advertising , sociology , law , politics , business
Use of twitter in the Donald Trump election campaign The article presents the problem of using Twitter as a tool of the so-called “Black PR” used during the election campaign on the example of the presidential campaign of Donald Trump in 2016. An attempt was made to characterize “black PR”, identified ways in which Donald Trump used Twitter in “black PR” activities in the 2016 presidential campaign, and highlighted the Twitter, which turned out to be a tool to gain more support during the elections. The article uses the desk research method, which made it possible to analyse the content of posts posted by Donald Trump on his official Twitter profile.