Open AccessMedia Image Management and Provocation – A Case Study of Wojciech Cejrowski
Author(s) -
Mateusz Sobiech
Publication year - 2021
Publication title -
zarządzanie mediami
Language(s) - English
Resource type - Journals
ISSN - 2354-0214
DOI - 10.4467/23540214zm.21.039.14582
Subject(s) - provocation test , image (mathematics) , process (computing) , qualitative research , psychology , advertising , computer science , computer vision , sociology , business , medicine , social science , alternative medicine , pathology , operating system
The article is an attempt to characterize provocation as an instrument for creating a media image. The author, using the method of qualitative research, illustrates the ways of using provocation during image activities on the example of Wojciech Cejrowski. On the basis of the research, he finds out which factors determine the form of image creation in the media. Moreover, the author defined reasons and effects for using provocations in the process of building media image.