Open AccessCorporate Digital Responsibility w przedsiębiorstwach medialnych
Author(s) -
Sławomir Soczyński
Publication year - 2021
Publication title -
zarządzanie mediami
Language(s) - English
Resource type - Journals
ISSN - 2354-0214
DOI - 10.4467/23540214zm.21.038.14581
Subject(s) - digitization , corporate social responsibility , context (archaeology) , social media , everyday life , business , automation , digital media , public relations , digital economy , knowledge management , political science , engineering , computer science , world wide web , telecommunications , mechanical engineering , paleontology , law , biology
Corporate Digital Responsibility in Media EnterprisesThe impact of digitization on our lives is constantly growing. Benefits resulting from automation, data analysis, Artificial Intelligence (AI) and machine learning are increasingly more visible in everyday life. However, they give rise to previously unknown ethical and social problems. Many of them have already been described in literature. A new concept of Corporate Digital Responsibility (CDR), drawing on Corporate Social Responsibility, aims at developing precise guidelines and good practices, which will influence responsible business activity in the digital world. The purpose of this article is to present the sole concept of CDR and to ground it in the context of the media, which constitute an important part of the economy relying on new technologies.