Open AccessTwitter jako narzędzie zarządzania wizerunkiem
Author(s) -
Wojciech Maguś
Publication year - 2021
Publication title -
zarządzanie mediami
Language(s) - English
Resource type - Journals
ISSN - 2354-0214
DOI - 10.4467/23540214zm.21.027.13758
Subject(s) - popularity , mandate , parliament , political science , politics , element (criminal law) , subject (documents) , service (business) , world wide web , computer science , public relations , business , law , marketing
Twitter as an Image Management ToolTwitter is becoming an increasingly popular tool used for political communication, especially in election campaigns. It is also an important element of image creation. Due to its functionalities, it allows for quick, low-cost reaching of recipients. As part of the article, over 130,000 entries from the period of the 2019 European Parliament election campaign in Poland were subject to quantitative analysis. The activity of 397 people running from six national election committees was analyzed. Every second candidate applying for a mandate as an MEP used this service. The article is an attempt to answer whether and to what extent popularity on Twitter translated into the electoral result.