Open AccessZarządzanie komunikacją kandydatów na premiera w serwisie Facebook w wyborach parlamentarnych w Polsce w 2019 roku
Author(s) -
Robert Rajczyk
Publication year - 2021
Publication title -
zarządzanie mediami
Language(s) - English
Resource type - Journals
ISSN - 2354-0214
DOI - 10.4467/23540214zm.21.022.13753
Subject(s) - prime minister , political science , politics , general election , social media , political communication , media studies , advertising , sociology , law , business
Prime Minister Candidates’ Communication Management on Facebook During Parliamentary Elections Campaign 2019 in PolandThe article presents the results of a research, which was carried out in the last month of the parliamentary election campaign in 2019. In this research, the processes of communication conducted by candidates for deputies, Mateusz Morawiecki and Małgorzata Kidawa-Błońska, representing two rival parties (PiS and KO), were analysed – both candidates were simultaneously appointed as potential presidents of the Council of Ministers. The research was carried out using the qualitative method, taking into account the content of the profiles of both candidates on Facebook. Research results are part of the stream of analyzes, devoted to the importance of social media during election campaigns, as well as in the processes of political communication conducted by politicians.