Open AccessHow the Press Creates the Image of Generation Z: An Evaluation of the Message Effectiveness of Polish Weekly Opinion Magazines
Author(s) -
Arleta Hrehorowicz
Publication year - 2021
Publication title -
zarządzanie mediami
Language(s) - English
Resource type - Journals
ISSN - 2354-0214
DOI - 10.4467/23540214zm.21.020.13415
Subject(s) - public opinion , subject (documents) , period (music) , media studies , opinion poll , psychology , sociology , political science , public relations , art , aesthetics , law , computer science , library science , politics
The subject of is study was the image of contemporary young people in Polish opinion magazines. The research problem was identified as the manner in which the opinion-forming press creates the image of the Z generation. Nearly 500 issues published by 10 weeklies in the period between 2015–2016 were analysed. As a result, knowledge was gained on how readers evaluate their message. Moreover, the question was answered as to which of the public, economic, and private spheres of young people’s lives the editors emphasize most distinctly, as well as which categories assigned to these spheres arouse most emotion among readers.