Open AccessInnowacja i nowość w branży medialnej w świetle teorii innowacyjności Josepha A. Schumpetera na przykładzie CNN
Author(s) -
Anna Teler
Publication year - 2021
Publication title -
zarządzanie mediami
Language(s) - English
Resource type - Journals
ISSN - 2354-0214
DOI - 10.4467/23540214zm.21.003.13051
Subject(s) - novelty , subject (documents) , business , sociology , computer science , philosophy , library science , theology
Innovation and novelty in the media industry according to the theory of innovation by Joseph A. Schumpeter on the example of CNNDemand for novelty is inscribed in the DNA of media and media organizations, especially those that specialize in delivering the latest news. This is a prerequisite for media consumption. The media organizations responsible for delivering new products to recipients, are subject to market laws, compete, achieve an advantage, fight for survival in the turbulent environment of the media and technology –and therefore remain in constant development. According to Joseph A. Schumpeter, development is possible by introducing innovations. Schumpeter’s Theory of Innovation was a research tool for an analysis of the CNN group, specializing in information for 24/7.