Open AccessEurowybory 2019 w polskiej agendzie medialnej. Strategie komunikacyjne redakcji wybranych telewizyjnych programów informacyjnych na Twitterze
Author(s) -
Małgorzata Adamik-Szysiak
Publication year - 2020
Publication title -
zarządzanie mediami
Language(s) - English
Resource type - Journals
ISSN - 2354-0214
DOI - 10.4467/23540214zm.20.040.12644
Subject(s) - parliament , political science , politics , general election , political communication , media studies , advertising , public relations , sociology , law , business
European election of 2019 on the Polish media agenda. Editorial communication strategies of selected TV news programs on Twitter The article presents the results of empirical research regarding the use of the main nationwide television news programs by the potential of the Twitter micro-blog in terms of publicizing the election campaign to the European Parliament in 2019. The main research questions concerned the degree of interest of the editors of public television programs (“Wiadomości” TVP1) and commercial television (“Fakty” TVN) in European elections and the manner in which the campaigns of individual political entities were publicized. The results of the research allowed not only to identify and analyze the communication strategies used by the both editorial boards, but also to deduce about their degree of political bias during the campaign.