Open AccessReal Time Marketing as a Form of Promotion on the Example of the IKEA and Żywiec Brands
Author(s) -
Angelika Czajkowska
Publication year - 2020
Publication title -
zarządzanie mediami
Language(s) - English
Resource type - Journals
ISSN - 2354-0214
DOI - 10.4467/23540214zm.20.037.12055
Subject(s) - promotion (chess) , business , advertising , marketing , marketing mix , political science , politics , law