Open AccessEvent marketing – lokalna sztuka „uwodzenia” na przykładzie „Dziennika Zachodniego”
Author(s) -
Magda Różycka,
Anna Jawor-Lachowicz
Publication year - 2017
Publication title -
zarządzanie mediami
Language(s) - Uncategorized
Resource type - Journals
ISSN - 2354-0214
DOI - 10.4467/23540214zm.17.005.7294
Subject(s) - marketing , business , event (particle physics) , marketing communication , variety (cybernetics) , marketing management , return on marketing investment , advertising , digital marketing , computer science , artificial intelligence , physics , quantum mechanics