Open AccessIl tormentone, ovvero “il ritorno dell’identico”
Author(s) -
Angelo Sollano
Publication year - 2020
Publication title -
romanica cracoviensia
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.1
H-Index - 1
eISSN - 2084-3917
pISSN - 1732-8705
DOI - 10.4467/20843917rc.20.007.12553
Subject(s) - torture , the internet , media studies , advertising , humanities , literature , history , sociology , art , political science , computer science , world wide web , law , business , human rights
“Tormentone” or “the recurrence of the identical” “Tormentone”, an extreme torture, is a typically Italian word describing a catchphrase, a running gag, an earworm, a summer hit or anything related with reiteration accentuated by the various media: advertisement jingles, journalists’ abusive metaphors, viral content on the internet. In this paper we attempt to understand if the audience is aware of this occurrence and willingly accepts being “tortured”, applying some theories about television and seriality proposed by Umberto Eco.