Open AccessTranslating a bright and noisy experience: videography for tourism research
Author(s) -
Alain Decrop,
Isabelle Frochot,
Julie Masset
Publication year - 2020
Publication title -
journal of qualitative research in tourism
Language(s) - English
Resource type - Journals
eISSN - 2632-9689
pISSN - 2632-9670
DOI - 10.4337/jqrt.2020.01.01
Subject(s) - videography , tourism , context (archaeology) , field (mathematics) , data science , computer science , multimedia , advertising , geography , business , archaeology , mathematics , pure mathematics
The aim of this paper is to introduce videography as a valuable approach for collecting data, supporting theory-building and disseminating results in tourism research. Visual research is a powerful approach that has been intensively used in the main field of consumer research but surprisingly less often in a tourism context. However, most tourist behaviours and experiences are ‘bright and noisy’ and cannot be fully translated by written productions. This is why we present videography as a research tool in its own right, opening new dimensions to qualitative research. This article aims to discuss the advantages and limitations of video and demonstrates why it is worthwhile to tourism studies. It also explains the steps involved in the production of a video and illustrated by a 20-minute video on tourist souvenirs.