Desenvolvimento, divulgação, adesão e eficácia de um Programa de Cessação do Tabagismo oferecido em uma universidade pública

Smoking Cessation Programs (SCP) must comprise factors that increase the chances of successful treatment, such as choice of approach and modality based on scientific evidence; adaptation of the intervention to the characteristics of target patients; records of procedures and efficacy rates; and the use of both active and reactive strategies to recruit smokers. Given this, this study was designed with the aim of describing the implementation of a\udSCP in a public university that has adopted a 100% smoke-free campus policy, including the evaluation of publicity methods and their possible impact in adherence rates and program success. There were 128 smokers enrolled in nine program groups offered over two years: 97 (76%) attended the first meeting and 69 (71%) effectively completed the SCP. The groups that underwent follow-up assessment (n = 58) achieved abstinence rates of 27% and 32%, greater than expected for solely psychological treatment and similar to rates that combined cognitive-behavioral approach to pharmacology. The recruitment strategies that combined active strategies (personal contacts, personal invitations, individual interviews) and reactive strategies (posters, corporate e-mail, newspapers) were the most effective to attract and gain the adherence of smokers to the SCP, corroborating the literature. We conclude that 100% smoke-free environment campaigns are opportunities that favor the effectiveness of SCPs, which can be\uddeveloped and implemented by any trained health professional