
Choice and Application of Marketing Strategies of Selected Book Publishers in Nigeria
Author(s) -
JE Akpane
Publication year - 2009
Publication title -
the information manager
Language(s) - English
Resource type - Journals
ISSN - 1596-5422
DOI - 10.4314/tim.v8i2.44819
Subject(s) - marketing , publishing , government (linguistics) , order (exchange) , business , advertising , engineering , political science , finance , linguistics , philosophy , law