Open AccessYoung adult consumers' media usage and online purchase likelihood
Author(s) -
Yolanda Jordaan,
Lené Ehlers
Publication year - 2009
Publication title -
journal of dietetics and home economics
Language(s) - English
Resource type - Journals
ISSN - 0378-5254
DOI - 10.4314/jfecs.v37i1.48943
Subject(s) - purchasing , advertising , the internet , social media , business , appeal , marketing , political science , computer science , world wide web , law